Branding & UI Design
Working with the founding duo Katia Sara and Julia Sland, we were tasked with creating a new brand identity and B2C website for Sarasland - A E-commerce outlet brand.
The key objectives were to:
- Introduce the user to the brand
- Educate about the product lines
- Allow them to explore the product collections
- Ensure various journey ending CTA’s are present – i.e. transactional options or data capture for marketing activities.